What is main factor that can make primary research costly, Marketing Management

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What is main factor that can make primary research costly

Question: What is the main factor that can make primary research costly? Purchasing access to external databases Developing the moderator's guide for a focus group Reaching a sample of people in the correct target market Developing internal databases

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Marketing Management: What is main factor that can make primary research costly

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Marketing Management: What is main factor that can make primary research costly

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