What is it about conflict that makes it so useful to


1. In common usage, the term conflict has a negative connotation. Within an organizational setting, however, conflict is a necessary, even critical, resource of the successful manager. What is it about conflict that makes it so useful to organizations while being perceived as negative by the general public?

2. What indicators might warn a manager in a large organization that excessive, nonfunctional conflict exists?

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Marketing Management: What is it about conflict that makes it so useful to
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