What is Introductory Stage in marketing strategies?
Introductory Stage:
a. Rapid skimming strategy: New product launch at high rate and a high promotion level. High prices charge by firm as much profit as possible at initial.
b. Slow skimming strategy: New product launch at high price and low profile promotional level.
c. A quick penetration strategy: New product launch at low price and spending heavily upon promotional strategies.
d. A slow penetration strategy: New product launch at low price and low level promotion.