Assignment:
Q1. What is integrated marketing communications, and why is it becoming increasingly accepted?
Q2. Identify and describe the major ingredients of a promotion mix.
Q3. What is the major role of promotion?
Q4. How are selective-demand, institutional, and primary-demand advertising different from one another? Give an example of each.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.