Problem: Technology and Marketing
a) How would you describe advertising as a form of communication?
b) What role did the Penny Press play in ushering in the era of modern advertising?
c) How did wartime advertising influence the development of advertising?
d) How does the advertising of the early twentieth century differ from today's advertising?
e) What is integrated marketing communication (IMC)?
f) How are technological innovations the nature of advertising and advertising agencies?