What is integrated marketing and how does it fit in a, Operation Management

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What is integrated marketing and how does it fit in a

1. What is integrated marketing and how does it fit in a marketing plan?

2. Give a specific example of when a sales person used a proof statement (or show and tell) on you. Why did it work? or not work!?

3. What are the various categories (5) of the service mix?

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Operation Management: What is integrated marketing and how does it fit in a

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Operation Management: What is integrated marketing and how does it fit in a

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