1. What is integrated marketing? What is the value of integrated marketing in today's business environment? How is it different from traditional marketing?
2. What are non-quantifiable tools in marketing? How can these tools be evaluated? What is the value of using these tools? How does a marketing plan justify the non-quantifiable tools in its strategy?
3. What are the different types of marketing analyses tools available for business? How are the outcomes different? How are the different analyses tools important in developing an IMC? Give an example.