What is innovation observed in the fashion/ luxury industry
Problem: What is an innovation observed in the fashion/ luxury industry? What type of innovation it is and what makes it unique in the market.
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How has the nature of John Lewis advertising changed over the decade discussed in the case? How were they leveraged to build the John Lewis brand?
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What is an innovation observed in the fashion/ luxury industry? What type of innovation it is and what makes it unique in the market.
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Based on the objectives where would you advertise to promote this new product? Provide 4 strategies and be specific in describing the media vehicles.
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