1. What is inbound marketing? 2. Explain the major themes of inbound marketing and give an example of each. 3. What is content marketing? I. What is your concept? II. What is the goal of your campaign? III. What elements will you use, e.g., website, mobile app, email marketing, etc.? IV. How will you measure success? use the Inbound Marketing and Market resources to help build your business case.