Problem
I. What is retailing and what is the role of retailing in physical distribution?
II. How do retailers compete?
III. What is IMC as both a philosophy and a concept? What are the 4 major promotional tools of a Promotional Strategy?
IV. What are the advantages and disadvantages of all 4 promotional tools: Advertising, Personal Selling, Publicity, and Sales Promotions? How can each promotional tool be used and integrated with other promotional tools?