What is imc as both a philosophy and a concept


Problem

I. What is retailing and what is the role of retailing in physical distribution?

II. How do retailers compete?

III. What is IMC as both a philosophy and a concept? What are the 4 major promotional tools of a Promotional Strategy?

IV. What are the advantages and disadvantages of all 4 promotional tools: Advertising, Personal Selling, Publicity, and Sales Promotions? How can each promotional tool be used and integrated with other promotional tools?

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Marketing Management: What is imc as both a philosophy and a concept
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