Harley-Davidson
Case Overview
• Outline the threats in the industry's external environmental. Do so by considering the following:
• Target Market
• Economic Conditions
• Competition
• Financial Concerns
• Regulations
• Identify the HD's core competencies. Given the existing situation, does HD have a competitive advantage that is sustainable?
What is HD's business-level strategy? Explain why and how you arrived at your conclusion. Do you recommend any changes in strategy to address the threats facing the company in the U.S.? Internationally?