Strategy does all of the following except:
identifies opportunities matched to company strengths
charts the path to exploiting opportunities
aligns goals and actions
creates additional jobs for management
What is groupthink?
The tendency we have to try to make decisions that everyday people will agree with.
The tendency we have to try to make decisions that experts in our working group will agree with.
The tendency we have to try to make decisions that everyone in our close working group will agree with.
The tendency we have to try to make decisions that experts will agree with.
FAD stands for:
Features and Attribute Development
Features, Attributes and Design
Functionalities, Attributes and Design
Functionalities and Algorithm Development
Supply-driven products link:
a problem and a solution
a capability and demand
supply and a solution
a capability and an application
Designing Hermes products requires skills in _________________ engineering.
Frugal
Civil
Mechanical
Computer
Which of the following is true about the functional design strategy?
Does not incorporate user needs
Does not incorporate relationships people have with products
Does not add a new functionality to an existing product
Does not incorporate radical change in the meaning of the product for users
All of the above
Animals were a(n) ___________ type of attribute for some consumers attending circuses and that is why Cirque du Soleil abandoned them in their shows.
Legacy
Dissatisfiers
Extinct and Vestigial Features
Point of Difference and Differentiation
Blue Ocean features usually involve ___________ technologies:
Dedicated
Enmeshed
Disruptive
Derivative
Which of the following is NOT a customer segment?
Organic carrots
Aficionados
Soccer moms
Enthusiasts