1. What is Groupon, and how does it work? What is Groupon’s market? What does this company do, and how does it make money?
2. Using Porter’s Five Forces as a framework, describe the competitive environment of the collective buying industry, pre-Groupon and post-Groupon.
3. How should Groupon’s business model be classified?
4. What is the viability of Groupon? Will this business survive in the long run or will it fade away?