Discussion Board: Marketing
a) What is geographic segmentation? Briefly explain why consumer goods companies take a geographic approach to marketing.
b) Explain the roles of marketing research and its importance in making marketing decisions.
c) What is competitive intelligence (CI)? Discuss how it helps managers and how it is used.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.