Assignment task:
Which of the following is false about the threat of substitutes as explained in Porter's 5 forces model? a. Substitute products are a viable threat when they are more cost efficient than current industry products. b. Substitute products are a viable threat when they are of higher quality than current industry products. c. Substitute products are a viable threat when they are easier to use than current industry products. d. A cola from Coke is a viable substitute for a cola from Pepsi. e. None of the above - they are all true statements about the threat of substitutes as explained in Porter's 5 forces model.