What is estimated budget needed to run a campaign, Accounting Basics

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What is estimated budget needed to run a campaign

Question: One of the typical applications of the CPM and CPP analysis is to plan budgets to buy media. The exposure needed for a campaign is estimated at 225 rating points weekly and recommended CPP is set at $875. What is the estimated budget needed to run a 10-week campaign? Group of answer choices $87,500 total budget $1,968,750 total budget $225,000 total budget $196,875 total budget

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