what is effect of decreasing in cost of selling, Marketing Management

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what is effect of decreasing in cost of selling

What is effect of decreasing in cost of selling in retaining customers of a firm?

Decrease in Cost of Selling:

A loyal set of customers maintains the selling cost down and is probable to be more profitable into the future. Also a retained customer is less sensitive to price changes and is not simply driven away by ads or competitor’s products.

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