Problem
• What is driving CUMI's success? Is it sustainable? Which part of it is transferable internationally?
• What is driving CUMI's internationalization strategy? Specifically analyze the industry level drivers, as well as country level (India) drivers?
• Evaluate CUMI's Russian and South African ventures. What is the level of success in each of these two markets and what would you attribute the success or failure to?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.
Attachment:- Case.rar