What is digital ubiquity why is it important for business

Question

- Closed book, short answer and essay questions. 

- Major Topics:

• Competitive Strategy Analysis
  • How does IT change the basis of competition?
  • How does IT add value to existing products or services or create new ones?
  • What do you mean by Business and IT Alignment? Why is such strategic alignment important?
• Digital Future
  • How are digital technologies changing the way companies do business?
• Business Process Reengineering, Reengineering Works
  • Essence of reengineering, Principles of reengineering, Why did we design inefficient processes?
  • Can you apply BPR to Ford, Tachshop?
  • Why would you do BPR in business?
• Business Model
  • What is a Business Model?
  • How do you develop or rethink a Business Model?
  • Amazon.com 2016 case
• Digital Ubiquity
  • What is digital ubiquity? Why is it important for business and management? What makes digital technology transformational? Also consider the above questions from a value creation perspective.
• CRM, Profiting from Customer Data
  • Customer Data Strategies (in the article)
  • How would you achieve better CRM (namely, more business, revenue, sustainability, etc.) using Customer Data Strategies and CLTV?
• CLTV
  • Calculation
• DDOS
  • What is DDOS?
• Textbook Chapters 1- 7 all included
  • Most important chapters: Chapters 2 and 5
  • Mini cases:

 Zipcar (Chapter 2)

 Santa Cruise Bicycles (Chapter 5)

• Cloud-based Accounting IS case
  • Transaction Cost Economics
  • Outsourcing
• Amazon.com 2016 case (see above)

• Quizzes (two)

• Assignments (individual and group)

NOTE) iPremier case itself would not be included in the exam.