Discussion Post: Customer Relationship Management
• What is customer relationship management (CRM)? How are firms integrating this information into their marketing and general business practices? Provide an example of CRM in a firm.
• When you reply to your classmates' posts, respectfully agree/disagree to the post and explain why, while offering an opinion with an example to support it.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.