Assignment: Research Question?
1. What strategic, tactical and operational choices should A&S Service implements to increase its profit by 5% in the next 2 years in Denmark?
Sub Questions:
1. What is the current position of A&S Service in Danish Market?
2. What are the potential opportunities to encourage A&S growth in Danish Market?
3. What could be the marketing strategies that A&S Service should use to maximize its B2B customers?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Outline
1. About the Thesis
2. Problem Area
2.1 Problem Formulation
2.2 Sub-Questions
3. Delimitation and limitation
4. Research Methods Chapter
4.1 Research Philosophy
4.2 Research Approach
4.3 Research methods
4.4 Time Horizon
4.5 Data Collection
4.6 Critic of Source
5. Theoretical Chapter/logical flow
6. Case Company
6.1 Company Overview
7. Internal Analysis
7.1 Business Model Canvas (BMC)
7.2 Company Mission and Vision
7.3 VRIO
7.4 Financial Performance
7.5 ST of SWOT Analysis
8. External Analysis
8.1 PEST Analysis
8.2 Porters Five Forces
8.3 OT of SWOT Analysis
9. Strategic, Tactical and Functional aspects
9.1 Porter's Generic Strategies
9.2 Ansoff's Growth Matrix
9.3 STP Model (Segmentation, Targeting and Positioning)
9.4 Marketing Mix
10. Budget and Action Plan
11. Conclusion
12. Appendices.