Competitive Advantage and Corporate-Level Strategy
Respond the following questions:
Question A
Several companies use their brand as a competitive advantage. Given your knowledge of the global economy, which brands do you believe have the strongest likelihood of remaining a source of advantage in the twenty-first century? Why? What effects do you believe the Internet's capabilities have on this brand, and what should the manager of teh brand do in light of them?
Question B
What is corporate-level strategy and why is it important?
Then, choose a company and evaluate its corporate-level strategy.
What are some specific risks associated with using a corporate level strategy, as the manager what would you do to mitigate them for your firm?