What is cooperative advertising, Marketing Management

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What is cooperative advertising

Assignment:

Q1. What is cooperative advertising? What sorts of firms use it?

Q2. What is the difference between publicity and public relations? What is the purpose of each?

Q3. Why is promotion particularly effective in positioning a product? In stabilizing or increasing sales?

Q4. What factors determine the specific promotion mix that a firm should use?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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