Answer each of the following question about demand and consumer surplus: a. What is consumer surplus, and how is it measured? b. What is the relationship between the denmand curve and the willingness to pay? c. Other things equal, what happens to consumer surplus if the price of a good falls? Why? d. In what way does the demand curve represent the benefit consumers receive from participating in a market? In addition to the demand curve, what else must be considered to determine consumer surplus? Comment