1) What is Coke selling? How does coke relate to “Open Happiness”?
2) What are the major challenges that Coke was facing in the last couple of years? What are the causes of these challenges?
3) How do Coke Globalize its strategies? In particular, Coke has to face customers from various cultures, economic systems and lifestyles?
4) Can this strategy be sustained? If so, what are the critical successful factors?
5) If you were the consultant of Coke, how would you advise Coke to further improve the “Share a Coke” Campaign?