Assignment:
Q1. What is business-to-business marketing research? How does it differ from consumer marketing research?
Q2. Discuss how shopping studies can help decision making in a large retailing organisation.
Q3. Consider how SERVQUAL might be used in an organisation of your own choice.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.