What is budweiser brand identity and brand image


Case Study: Budweiser global brand management

Question: Brand identity and Brand Image: What is Budweiser's brand identity and brand image in the US market? How is this different from Budweiser's brand identity and brand image abroad?

Give specific examples of how the brand's narrative (story), pricing, distribution, and packaging differ between the US and abroad?

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Marketing Management: What is budweiser brand identity and brand image
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