1. Is culture a source of competitive advantage? If so, how? What evidence can you provide given your reading of the case and outside research?
2. What is Blue Ocean strategy? How does a successful Blue Ocean strategy reconcile the trade-offs between differentiation and low cost?
3. Does the strategy/ structure relationship at Zappos align? Please see Exhibit 11.6 in the Rothaermel text in terms of matching business structure and strategy.