Assignment: Blood Buy Case
Particular questions - notes
Texas medical saved 23% on blood cost
Blood buy matches/ connectsbuyer and seller
10%20 % of 10 billion blood market goal 
Monopolies 
Disruptor
New technology and transparency
Value chain
Core commodity - blood but demand is decreasing
Blood centers are highly regulated 
2007 - 2008 recession demand impacted 
Natural disasters and 911
Godfrey - private equity, health care background
Create a network to connect blood centers hospitals
Technology
Two sided market
Analytics platform
Double blind system pricing is exclusive
Industry is segmented
Challenges - regulations,monopolies, decrease in need for blood because of advanced technology, geography.
1)	Who are the major stakeholders that would be affected by blood buys platform?
2)	What is blood buys value proposition put each on these stakeholders?
3)	What are the key obstacles to scaling blood buy, how would you address them? (You're Godfrey)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover    page containing the title of the  assignment, the student's name, the    course title, and the date. The cover page is not included in the    required page length.
3. Also include a reference page. The    Citations and references should follow APA format. The reference page is    not included in the required page length.
Attachment:- Blood-Buy-Case.rar