Question: Gowan has been hired by Bailey's Automotive to assess whether the company should air television commercials in the local market. He is planning a study of the relationship between local television commercials and the sales of new vehicles. What is the best way for Gowan to establish a research objective that will address his research problem? Question options: A) Determine how consumers are influenced by the media they watch. B) Understand the psychology of adults who watch television in this market. C) Determine how often television commercials result in purchase of new vehicles. D) Understand what makes an effective television commercial. E) Determine the process through which television commercials convince viewers to make purchases.