Homework
Watch the YouTube video: "The Profit Season Finale: Key West Key Lime Pie Co. | The Profit"
a) What is the basic customer need provided by Key West Key Lime Pie?
b) What is the key marketing situation faced by Key West Key Lime Pie Co. (KWKLPCo)?
c) List KWKLPCo's main strength (consumer view)
d) List KWKLPCo's main weakness (consumer view)
e) List KWKLPCo's main opportunity
f) List KWKLPCo's main threat
g) Describe the most typical type of customer purchasing KWKLPCo (target market)
h) Describe the typical behavior of customers purchasing KWKLPCo's offerings. Choose one: Impulse, Habitual, Limited, or Extended
i) How does KWKLPCo capture value by pie and by slice?
j) How does KWKLPCo communicate value?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.