1. Describe your understandings on the following concepts:
•Discontinuous innovation
•Dynamically continuous innovation
•Continuous innovation
•Imitation
Provide examples to illustrate your opionion.
2. Explain your understandings on the following approaches to innovation: technology push and market pull. Provide examples to illustrate your opinion.
3. What is barnding? What role can branding play in firm's marketing efforts?