Discuss the below:
Take your company and product through the Intl planning process.
You will need to use critical thinking and personal judgement in preparing this presentation. Give me the background of your "company" and all of the vital information that assess your proposal. In this, I am the CEO of your company and you are the Chief Marketing Officer. Internationalization is a goal of the company. You are responsible for actualizing this
TEXT: Cateora, Gilly, Graham & Money International Marketing, 17th edition; McGraw Hill Education
Attachment:- Global Marketing Management.rar