1. What is an adjustment message? Based on an analysis of the audience of an adjustment message, explain whether it is a good idea to explain the cause of the wrong in an adjustment message.
2. Most people hate telemarketing. Say you work for the local campus environmental organization. How could you conduct a campus and community telemarketing effort that would not generate resistance? Apply your ideas to develop a telemarketing to promote campus funding-raising for a good cause--a local charity. Your primary targets are students, faculty, and staff.