Problem
The purpose of this problem is to evaluate Amazon's business strategy and sources of competitive advantage to understand how effective is the firm's strategy. Use the information in "Item 1. Business" from Amazon's most recent 10-k annual report and conduct additional research to answer the following. To find Amazon's 10-K, go to the link in Blackboard for "Online Resources" (in the Module Activities folder). Then, choose the "SEC Edgar Database." Search for Amazon. After you select the company, search for 10-K in the "Filing Type" window.
• What is Amazon's generic business strategy? How effective is this strategy? A thorough answer requires a VRIO Analysis for Amazon.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.