1. What is advertising wearout? What are some causes of the wearout? Give examples based on your own experience.
2. Describe briefly what is meant by the “silent” language of cultures by Edward T. Hall. Provide an example.
3. What are the most interesting things you learned from marketing management course?
4. What can managers do to minimize abuse of power in an HCO? What type of power appeals to you? which would you feel least comfortable using?