Question: 1. What are the advantages of the SERVQUAL instrument?
2. Discuss the concept of gap analysis in the context of a SERVQUAL assessment.
3. What is a services blueprint? How is a services blueprint developed?
4. Describe the concept of moment of truth in a service context. Describe a moment of truth that you recently experienced as a consumer. Was your service experience satisfactory or unsatisfactory? Explain your answer.