What is a reference group
Problem:
What is a reference group? What is an example of a reference group(s) do students tend to belong to? What impact do these groups have on students purchasing decisions? Provide an example.
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What is a reference group? What is an example of a reference group(s) do students tend to belong to?
Based on the people interviewed, how do you think their demographics affected the purchase?
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Evaluate the options available to change the payer-patient mix with consideration of related legal and ethical issues.
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