Assignment:
Q1. What is a product mix? Name and describe the four important dimensions of a product mix. (AACSB: Written and Oral Communication)
Q2. In terms of the four special characteristics of services, how do the services offered by a locally owned store differ from those of a global retailer? (AACSB: Written and Oral Communication; Reflective Thinking)
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.