1. What is competitive advantage? How can it be achieved through different value propositions? vide examples in your answers. [Hint-to answer this you must also describe different value Pro propositions]
2. What is a product life cycle used for? How would you it to set different pricing strategies?
3. Discuss what measures you would use – both qualitative and quantitative–to assess the effectiveness of a manager. Give reasons for your choice of measures and illustrate with examples.