Question: 1. What is a new product? Illustrate your answer.
2. Explain the importance of an organized new-product development process and illustrate how it might be used for (a) a new hair care product, (1:) a new children's toy, (c) a new subscribers-only cable television channel.
3. Discuss how you might use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town.