What is a major limitation of break-even pricing


Question: What is a major limitation of break-even pricing (target return pricing) highlighted in the provided information? Question options: It does not help the company determine minimum prices. It ignores the concept of a break-even chart. It does not consider customer value or the impact of price on demand. It simplifies pricing by ignoring the price-demand relationship.

 

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Marketing Management: What is a major limitation of break-even pricing
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