What is a high-touch product


Discussion Post

o What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning in international markets. Can some products be positioned using both strategies? Explain.

o Briefly discuss the global issues associated with physical distribution and transportation logistics. Cite one example of a company that is making efficiency improvements in its channel or physical distribution arrangements.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: What is a high-touch product
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