Question: What is a good rebuttal? Anonymous Moving Company is at a cost disadvantage because they are a smaller company compared to most moving companies in the area. In order to stay competitive they must analyze the surrounding market and see why the companies are being chosen and what they offer for the price. If they can bring down the price to match or almost match what the other companies are offering than they may become comparative. Perhaps there are other small businesses that are in the same situation with being competitive in their market and there may be a partnership made in order to break through.