You have to write an APA 6th edition format paper (about 4 pages). In the paper you will address the following:
- What is a focus group?
- When do businesses utilize a focus group?
- How do focus groups help a business with their product/service?
- The functioning of a focus group: How many people are selected? Who is considered for participation? Who facilitates the focus group? What kind of conversation takes place (formal, informal, structured, and unstructured)?
- What is the time limit while conducting a focus group? How many sessions can be conducted?
- How are results tabulated? What happens after the focus group session is completed?
- Choose one topic that you would like to research and come up with 20 questions that you would like to ask your focus group.