Discussion Board
I. In your discussion board, respond to the following discussion prompts:
i. How can understanding of effective practices in project management contribute to the success of an event?
ii. What is a feasibility study and what is its purpose?
iii. What is the relationship between the objectives of a special event and the mission / objectives of an agency that organizes it?
II. Event Marketing:
i. Why is marketing important for events?
ii. What are the characteristics of a successful marketing from your point of view as a customer/ participant of an event AND from the point of view of organizer of the event ?
III. Event Evaluation:
i. Why are evaluations important to the success of a special event?
ii. What strategies can be used for special event evaluations?