Assignment:
1. What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
2. What does the term "noise" mean in marketing? With so much advertising "noise" in the marketplace, how can a company ensure its message is heard? "Noise, is anything that gets in the way of a receipient receiving the entire message which (in marketing) a company is trying to convey. This can be anything from regional dialogue differences, to poor message execution, to the intended recipient's lack of understanding. Noise are all of the barriers to sending a clear msg to the reciever/ target market.