Assignment :
Discussion-Multiple Target Market
Channel design and implementation is a core function of the sales process. It is important to gain an understanding of this process and develop the skills necessary to deliver a solid channel design and implementation plan.
Drawing on what you know about the channel design process, answer to the following:
o Once an organization has identified multiple target markets, should it attempt to capitalize on each market identified?
o What are the important considerations that are tied to this decision?
Give reasons for your answers. Be sure to use authoritative sources to support your position. Write your response in 3-4 paragraphs.