What is a central characteristic of the homo economicus


What is a central characteristic of the homo economicus ("economic man") assumption of decision making in economics?
a. In making decisions, people should take into account the costs of services they receive

b. In making decisions, people should take into account the revenue they anticipate receiving

c. Of all the factors that go into decision making, economic factors are the most significant

d. When making decisions, people assume a rational perspective

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