In the first 3 chapters of the Business Model Generation (Osterwalder and Pigneur) book, the authors describe and analyze the canvas, patterns, and design of successful business models. After carefully reading and understanding these chapters, answer these research questions:
RQ1 What is a Business Model? At least 2 paragraphs.
RQ2 According to the Business Model Generation and/or Strategic Management Concepts and Cases literature, what is a business model? (Please discuss/analyze well beyond a definition). Need at least 2 scholarly articles and subsequent write-up.
RQ3 What role do value propositions perform in successful business models? At least 2 paragraphs